How to choose a health insurance plan for your business

Choosing a health plan that’s right for your business and your employees has never been an easy task, even under normal circumstances.  But as the COVID-19 crisis unfolded, business teams responsible for benefits decisions have realized a host of new challenges that can make this process even more daunting. To help you make an informed decision about your health insurance during this uncertain time, we created a guide that will walk you through your annual health plan renewal, with help from your benefits advisor.


Given the economic pressures driven by COVID-19, it’s important to find a plan that meets your business needs. However, the pandemic has also underscored the need for a health plan that not only covers the basics, but also gives your employees access to necessary care. Because no one factor can determine the true value of a health plan, we’ll walk you through a number of different factors to consider, including cost sharing, the provider network, benefit design, access to care, and overall member experience.

the value of a health insurance plan

In the guide, you’ll find:

  • A pre-renewal checklist that includes a list of information your benefits advisor will need to know
  • An employee survey with questions that can help you get to know your employees' health care needs
  • Tips on how to get the most value out of your health care coverage

These tools can help you understand how your benefits align with company goals, along with the benefits that are most important to your employees. After all, if you’re paying for benefits that your employees aren’t using, those dollars would be better spent elsewhere.

Related: Need help comparing small group health plans?

For example, during the coronavirus pandemic, benefits that can help protect employees by lowering their risk of exposure to COVID-19 and reducing stress associated with getting care and daily life during the pandemic include:

  • Telemedicine for routine and urgent care
  • Pharmacy programs, including early refills and home delivery
  • Behavioral health resources

Choosing the right health plan is more critical now than ever. Download the full guide for more insights into making smarter health coverage decisions.

Download the guide

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